pflag Canada calls on Tim Hortons to invest in 2SLGBTQ+ communities

A brand that calls itself Canadian should act like it.

Tim Hortons’ new Harry Potter promotion ties its name to J.K. Rowling, whose public and financial opposition to transgender rights has helped drive the rollback of those rights around the world. We expected better from a brand that has played a key role in many Canadians’ lives.

A lot of us bring our kids to these spaces after swim class, hockey practices, or report card day. Now we need to wonder if our families, of all different types, are welcome in these spaces.

pflag Canada is asking Tim Hortons to make a meaningful, public investment in 2SLGBTQ+ communities across Canada, one that reflects the scale of what it has put behind this promotion.